Carolina Guimarães delves into the emerging concept of synthetic users in UX research, exploring how artificial intelligence (AI) can simulate human behaviors to provide insights traditionally gathered from real users. The idea is that by leveraging large language models (LLMs) to…
Synthetic Users: If, When, and How to Use AI-Generated “Research”
Synthetic Users, an AI-generated tool by the company of the same name, creates profiles mimicking user groups to provide artificial research findings. These synthetic users, based on large language models, can express thoughts, needs, and experiences. They’re particularly useful in scenarios…